The Greatest Deed

Wellington City Mission

The billboard-sized, sign-able deed that is helping to build a home in need.

Wellington’s Greatest Deed invites the community to take part in a unique initiative: a massive billboard that acts as a dynamic, ever-changing document, open for anyone to sign in support of Whakamaru, the Wellington City Mission’s visionary community housing project.

As a space built by Wellingtonians for Wellingtonians, this project celebrates generosity by showcasing donors’ names prominently on the billboard. Ultimately, this collective declaration will find its home within the completed building, serving as a lasting symbol of shared commitment.

The journey began with a bold move from Sir Ashley Bloomfield, who made a dramatic descent to become the first signer. His participation sparked significant public interest, featuring prominently in news headlines and drawing attention to the cause. With new supporters joining every week, the names on The Deed continue to grow, reflecting the strength of Wellington’s community spirit.

Creative Concept, Art Direction, Photography Team with Special Wellington.

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